→ 2024 Hungry  Ghost Festival

華埠鬼節

Branding, Motion Design

2D graphics with Illustrator, InDesign
3D models and motion with Nomad, Blender, Meta Spark Studio

More info here: Link


























The Hungry Ghost Festival (also known as Zhongyuan Festival or Yulan Festival) is a special celebration for the Chinese diaspora, observed with unique interpretations worldwide in places like Hong Kong, Singapore, and beyond. Marking the fifteenth day of the seventh lunar month, this festival signifies a time when the boundary between the living and spiritual realms blurs. It is a day when the most hungry and angry ghosts come to the human realms to seek solace–and yes, it can be scary. Rituals surrounding the Hungry Ghost Festival would seek to distract, exonerate, or calm these restless spirits. There would be foods, performances, and other offerings to the spirit world, and in turn, it can be a healing way to combat both our seen and unseen grievances and rage.

For the 2nd Annual Hungry Ghost Festival in 2024, we will embrace the theme, “Downpour, Uproar!”, chasing the emotions and catharsis of rage and sorrow.  The festival will be a rousing celebration with unique performances, a lively procession, and a bustling marketplace. Honoring our ancestors and wandering spirits into the night, we hope that the darker it gets, the bolder or more empowered we feel.

鬼節(亦稱中元節或盂蘭節)是華裔群體的重要慶典,在香港、新加坡等地都有衍生出多種解讀和慶祝方式。人們相信,每年農曆七月十五開鬼門關,此時人間與冥界的界線模糊,是餓鬼和怒鬼來人間尋求安慰的日子——是不是有點驚悚?所以鬼節的儀式,多是爲了招待、赦免、安撫這些不安的靈魂。但與此同時,生者把酒餚、表演和獻祭供奉給靈界,不也是我們對史上有名或無名的創傷和不平的一種闡釋和療愈?

2024年第二屆華埠鬼節,我們將打響“迎風奮進”的主題,繼續宣洩憤怒和悲傷。這場盛大慶典會在獨特的表演、精彩的遊行和熙攘的夜市中展開。讓我們一起在夜幕下追念祖先和遊魂,願越黑的天,激髮我們越堅定的勇氣和力量!






Ghost Face Visual Led by Leland Wang
Photography by: Joyce Xi, Bob Hsiang, Robert Borsdorf